Spotify - Now: Forgot how to study

Animation developed for the Spotify – Now: Forgot How to Study campaign, for the Soko agency. "Now" refers to what is playing on the character's speaker and the phrase that follows is the situation he is going through.

We were given the mission to portray a character who, upon returning to school after the vacation period, lost the ability to study. The main idea was to illustrate a character inspired by the famous lofi music videos, but making a Brazilian lofi girl inserted in a Brazilian setting.

The campaign ran on social media and in DOOH set in some São Paulo metro stations.

Creative direction: Soko Agency
Illustration: Henrique Petrus
Animation: Dilan Gama